ALBA has taken a significant step in expanding its global retail presence with the opening of its first exclusive Brand Studio in India, located at Phoenix Pride of India Mall, Indore. Built around ALBA's global philosophy, Sync Your Moment, the studio is designed as an immersive retail destination that brings the brand's Born in Tokyo identity to life while connecting with a new generation of young consumers in India. Inspired by Tokyo's streets, creativity and design culture, the space is more than a place to shop for watches. Warm grey and rust tones, wood, metal, glass and dynamic lighting create a contemporary environment that encourages customers to explore, discover and interact with the brand. A central island, floating LED panels, curated campaign walls and dynamic, changeable skateboard art inspired by Tokyo Street culture add energy and movement throughout the studio, reflecting ALBA's youthful and design-led identity.